The evolution of luxury and the expectations of the luxury consumer have brought with it the need for luxury brands to evolve. The modern luxury consumer, with a desire to make a statement, wants unique experiences, genuine innovation, rare products and personalisation, apart from the promise of elite customer service.
Lodha Luxury is one such brand that has adopted this evolution with its offerings and understanding of the needs of the modern luxury consumer.
As Vinti Lodha, advisor to Lodha Luxury, explains, “After experiencing the finest that hospitality has to offer around the world, we sought to redefine and differentiate within the industry in India. All aspects of Lodha Luxury are seen through the lens of whether it is truly the finest. This philosophy goes beyond the collection of our properties and dictates everything that we do. Luxury is about the nuances and the finer details, so through this detail-orientated approach, we are aiming to redefine the way luxury is perceived in real estate.